I studied art and design and started my career as a designer back in 2012. I was interested in branding first, working with various studios and clients. Then I moved to product design while keeping one foot in branding. As time went on, I found myself increasingly drawn to designing and developing products, trying to answer questions like “How do you build a product from scratch?”, “How do you go from 0 to 1 and later scale?”, “How do you balance utility with emotional value?”. While trying to figure these out, I've had the chance to work with early-stage startups like Perplexity and Inflection AI.